Upcoming ATA Webinars!

Personal Branding 101

Presenter: Ben Karl
Date: April 7, 2020
Time: 12 Noon U.S. Eastern Daylight
Duration: 60 minutes
Level: All
CE Point(s): 1
Registration: ATA Members $45  Non-Member $60

In the age of the internet, everything is a brand … even you.

Personal branding is no longer only the domain of Oprah, Madonna, and Kimye: it’s something that everyone—especially freelance professionals—can harness for their benefit. Attend this webinar to understand the components of personal brands so you can either start working to build your own or fine-tune the personal brand you’ve already built. By the end of the session, you’ll have completed a draft of your own personal branding statement.

You will learn:
  • What a personal brand is and famous examples of personal brands
  • Why personal branding is important
  • The components that make up a personal brand
  • Attendees will draft a personal brand statement
  • Essentials to get your personal brand working for you right now

About the Presenter

Ben Karl, CT is a French- and Mandarin-into-English translator and copywriter specializing in commercial, financial, and marketing texts. He currently resides in the Los Angeles area, where he helps companies communicate with English-speaking investors, customers, and other stakeholders. He is a member of ATA’s Membership Committee, chair of the Translatio Standing Committee for the International Federation of Translators, and a former board member of the Nevada Interpreters and Translators Association. He has an MBA from University of Nevada, Reno.

Can’t attend? No problem. Just register for the webinars and a link to the on-demand version will be sent to you following the live event. Visit ATA’s webinar page for more information.

Becoming a Court Interpreter in California

Presenter: Jennifer De La Cruz
Date: April 25, 2020
Time: 2 pm U.S. Eastern Daylight Time
Duration: 60 minutes
Level: All
CE Point(s): 1
Registration: ATA Member $45  Non-Member $60

What does it take to work as an interpreter in the California court system? Attend this webinar to find out! You’ll learn what knowledge, skills, and abilities are needed, the basic structure of the California courts, resources to prepare for the proficiency exams, and exercises to evaluate your readiness to become certified or registered in the state.

You will learn:
  • The basic structure of the California court system
  • The knowledge, skills, and abilities for becoming a California court interpreter
  • The requirements to pass the exam to become certified or register
  • Where to find resources to prepare for the exam and the profession
  • How court interpreters from other states can apply for reciprocity
About the Presenter

Jennifer De La Cruz, CT has been a certified court interpreter for the California courts and the United States district courts for 13 years. She is an ATA-certified Spanish<>English translator specializing in legal translation. She has taught interpreting and translation courses throughout her career for a variety of schools and universities. She currently oversees the language access program for a California superior court.

Can’t attend? No problem. Just register for the webinars and a link to the on-demand version will be sent to you following the live event. Visit ATA’s webinar page for more information.

How to Utilize LinkedIn to Reach Your Ideal Clients

Presenter: Madalena Sanchez Zampaulo
Date: May 7, 2020
Time: 12 noon U.S. Eastern Daylight Time
Duration: 60 minutes
Level: All
CE Point(s): 1 ATA-approved
Registration: ATA Members $45  Non-Member $60

Many freelancers set up a LinkedIn account because they know it’s what professionals do. Then, they promptly let their profile collect dust—and wonder why it doesn’t bring in much business. Is this you?

LinkedIn is one of the best ways for freelancers to connect with colleagues and potential clients. But to really grow your network and your business on this platform, you need to do more than watch it from the sidelines.Don’t let the marketing power of LinkedIn slip through your fingers! Attend this webinar to learn how a few key strategies can make a difference in reaching your ideal clients and expanding your referral network.

You will learn:
  • How to revise your profile to get picked up in search results
  • How to connect with more of your ideal clients
  • How your ATA Directory and LinkedIn profiles can complement each other
  • How to demonstrate your expertise and promote your business
  • How to effectively network with potential clients

About the Presenter

Madalena Sánchez Zampaulo is both a freelance translator (Spanish and Portuguese>English) and owner of Accessible Translation Solutions, a boutique translation agency based in Southern California. She is also a consultant for the University of Louisville Graduate Certificate in Translation. She is ATA President-Elect, ATA61 Conference Organizer, and chair of the Association’s Membership and Governance and Communications Committees.

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