Introducing ATA’s New Back to Business Basics Webinar Series

The first free webinar in ATA’s Back to Business Basics series premiered on September 10, 2020. If you missed it, just click on the link below to watch!  Each webinar in the series will focus on a small, practical piece of business advice for translators and interpreters at different stages of their career.

At only 45 minutes, Back to Business Basics presentations are shorter than other ATA webinars, limited to ATA members, and free. Watch for the next webinar in the series in October!

Effective and Pitch-Perfect Marketing during and after COVID-19

Presenter: Madalena Sánchez Zampaulo
Duration: 45 minutes
Language: English
Level: Beginner

With an ongoing global pandemic and economic crisis, marketing your services may not feel like a priority right now. But you’ve worked hard to establish and grow your business—now is not the time to give up. Attend this webinar to learn how to market during bad times.

Attend this 45-minute webinar to learn how to deliver effective marketing in difficult times. You’ll explore the perils of tone-deaf messaging, the fine line between too much sales pitch and not enough, and how to time your messages so they get heard. The presenter will also cover adapting common marketing strategies to your ideal client.

ATA members only! Click here to play.

Not an ATA member? Non-members have access to the webinar for $25. Click here.

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