ATA Client Education through Public Relations

ATA’s Public Relations Campaign

Client education through public relations is a key piece of the ATA Public Relations Committee’s campaign to reach the people responsible for contracting translation and interpreting services. The committee has developed a series of “penned pieces” for business publications and trade association magazines.

The Latest Article from ATA’s PR Committee

client_ed_bilingual(Bilingual) Help Wanted: A personnel manager at a fast-growing start-up planned to give her company a competitive edge by recruiting bilingual employees. She was surprised to discover that many of the company’s current employees were multilingual. Then she learned that language is really more than conversation. [more]

Find out what else the business community is learning about the translation and interpreting industry. Click to read the PR Committee’s client education articles now.

Share these articles with potential clients. Reference them in your company’s marketing materials. Link to them from your website and blog. Use them wherever and whenever you can—let ATA’s PR program work for you!

In addition, if you’re looking for ways to educate clients on the importance of hiring qualified language service professionals, point them to The ATA Compass, ATA’s client education blog. It’s a great resource for quick answers and insider information. Check it out today!

Taking the Show on the Road
Reaching out and building relationships with other organizations is part of ATA’s mission to promote the value of translators and interpreters—and strengthen the voice of the industry. ATA’s Board of Directors works throughout the year in pursuit of these goals, attending local, regional, national, and international events. This spring, members of the Board took to the road to represent ATA at several major association conferences. Here’s a look at some of the events with an ATA presence.

April 25-28
Association of Language Companies (ALC)
ALC Annual Conference
ATA Rep: President-Elect Ted Wozniak

April 26-28
The Society for Editing (ACES)
ACES 22nd Annual National Conference
ATA Rep: Director Madalena Sánchez Zampaulo

May 17-19
Portuguese Association of Translators & Interpreters (APTRAD)
2nd International Conference
ATA Rep: Director Madalena Sánchez Zampaulo

June 1-2
National Council on Interpreting in Health Care (NCIHC)
12th Annual Membership Meeting
ATA Rep: Director Elena Langdon

June 5-8
International Association of Conference Interpreters (AIIC)
Legal Interpreting—Challenges and Solutions in the U.S. and Europe
ATA Rep: Director Melinda Gonzalez-Hibner

June 8-10
National Association of Judiciary Interpreters & Translators (NAJIT)
NAJIT 39th Annual Conference
ATA Reps: Directors Melinda Gonzalez-Hibner, Cristina Helmerichs

ATA Board of Directors and Officers
The elected Board of nine directors and four officers is responsible for managing the Association and guiding its development. Each director serves a three-year term; each officer a two-year term. Board members are unsalaried and receive no compensation for their services.

The ATA Board of Directors meets four times a year. The next Board meeting will be held August 4-5, 2018 in Portland, Oregon. Board meetings are open to all ATA members.

Learn more about ATA’s governance and goals. Login to the Members Only area of the ATA website to read meeting minutes, summaries, and treasurer’s reports.


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